This Privacy Notice is designed to help you understand how Ada House LLC, doing business as Ada Hotel and its related organizations and affiliates, including The Post Tavern and Rix (collectively, “Ada Hotel”, “we”, “us” or “our”), collects, uses and shares personal information collected through this website. We value your privacy, and we will not share your personal information with third parties except as described in this Privacy Notice without your consent.
BY USING THIS SITE, YOU AGREE TO BE BOUND BY THIS PRIVACY NOTICE. IF YOU DO NOT AGREE WITH ANY OF THE TERMS OF THE PRIVACY NOTICE, PLEASE DO NOT USE THIS SITE OR PROVIDE US WITH YOUR INFORMATION.
What this Privacy Notice Covers
This Privacy Notice applies to our collection, use and sharing of your personal information (a) when you visit our website at adahotel.com and its related sites (the “Site”), (b) when you receive our communications or participate in our online or offline activities or events, and (c) that we obtain from third parties such as resellers, database vendors, content publishers and suppliers.
This Privacy Notice applies only to information gathered as described above and does not apply to any other information or websites not owned or operated by Ada Hotel or information collected by Ada Hotel by other means.
PERSONAL INFORMATION WE COLLECT
HOW WE USE YOUR PERSONAL INFORMATION
HOW WE SHARE YOUR PERSONAL INFORMATION
YOUR CHOICES
COOKIE POLICY
OTHER IMPORTANT PRIVACY INFORMATION
LOCATION-SPECIFIC DISCLOSURES
NOTICE TO EUROPEAN USERS
NOTICE TO CALIFORNIA RESIDENTS
COLLECTION NOTICE
NOTICE TO COLORADO, CONNECTICUT, MONTANA, OREGON, TEXAS, UTAH, AND VIRGINIA RESIDENTS
NOTICE TO NEVADA RESIDENTS
HOW TO CONTACT US
CHANGES TO THIS PRIVACY NOTICE
This section of our Privacy Notice describes the categories of personal information we collect about you and the different ways in which we collect your personal information.
Information You Give Us. Personal information you may provide through the Site or otherwise communicate to us includes:
Information We Get From Others. We may obtain additional personal information about you from third party sources, such as service providers, vendors, social media sites, and advertising agencies to provide you with more relevant information about our services. This information may include your contact information, buying preferences, or cookie information.
Information Automatically Collected. Our servers and third party service providers may automatically record cookie information in connection with your use the Site, which includes information such as your Internet Protocol (IP) address, device and browser type, operating system, DNS, the pages or features of the Site that you browsed and the time spent on those pages or features, the frequency with which you use the Site, the links that you click on or use, and other statistics. We collect this information in server logs and by using cookies and similar tracking technologies. See our Cookie Policy, below, for more information.
Statistical Analyses. We use tools like Google Analytics and Adobe Analytics to help us gather statistical information about the visitors to our Site and how they use the Site on an anonymous, aggregate basis. We may use this information to gain a better understanding of the users of our Site, to improve our Site, and to improve our services. However, we will not associate this data with your personally identifiable data unless required to do so to cooperate with law enforcement activity or other governmental request or to comply with law. This information is collected via cookies and other identifiers that we and third parties place on our site. See our Cookie Policy, below, for more information. To understand how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners/. To understand how Adobe Analytics collects and processes data, please visit https://www.adobe.com/privacy/opt-out.html.
This section of our Privacy Notice describes the different purposes for which we may use the personal information we collect about you.
To Provide our Services and Communicate With You. We use your contact information, payment information, and other personal information to:
To Improve our Site. We use your cookie information to:
To Send You Marketing Communications. We may use your contact information to send you newsletters, promotions or other marketing communications, but you may opt out of receiving them as described in the Your Choices section below.
To Personalize This Site and Advertise To You. We may use your cookie information to personalize your Site experience and communications and for targeted advertising, which enables us and our partners to manage and serve ads you see on the Site or on third party sites. See our Cookie Policy, below, for more information.
For Compliance, Fraud Prevention and Safety. We may use some or all of your personal information as we believe appropriate to: (a) investigate or prevent violation of the law or your agreements with us; (b) protect our, your or others’ rights, privacy, safety or property (including by prosecuting and defending legal claims); (c) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity; (d) comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; and (e) where permitted by law in connection with a legal investigation. For example, we may share information with law enforcement to reduce the risk of fraud or if someone uses or attempts to use our site for illegal reasons.
With Your Consent. In some cases we may ask for your consent to collect, use or share your personal information.
This section of our Privacy Notice describes the categories of personal information we share with third parties and the types of third parties with whom we share that information.
We may share your personal information with third parties for a number of reasons. For example, we may use third parties to help us design and operate the Site, provide services to support the Site, process your information, and provide promotional and marketing activities on our behalf. For example, we may hire a company to run certain website applications, help us analyze our data, process your credit card information, or send information on our behalf about services and events in which you may be interested. Unless otherwise indicated at the time we collect your information, if we allow third parties to access the personal information we collect, we will have contractual provisions or other appropriate protections in place to ensure such access is for limited purposes and in compliance with this Privacy Notice. Specifically, we share your personal information with the following categories of third parties:
Ada Hotel-Related and Affiliated Organizations. We may share all of the personal information we collect about you with Ada Hotel’s affiliates and related organizations for use consistent with this Privacy Notice.
Service Providers and Business Partners. We may share your personal information with third party companies and individuals as needed for them to provide us with services that help us with our business activities and to promote our services to you. This information may include your contact information, payment information, and cookie information. We may also share your contact information and cookie information with business partners who offer a service to you jointly with us.
Compliance, Fraud Prevention and Safety. We may disclose some or all of the personal information we have collected about you as we believe appropriate to government or law enforcement officials or private parties for the purposes described above under the section “For Compliance, Fraud Prevention and Safety,” above.
Business Transfers. We may sell, transfer or otherwise share some or all of our business or assets, including all of the personal information we have collected about you, in connection with a business deal (or potential business deal) such as a merger, consolidation, acquisition, reorganization or sale of assets, or in the event of bankruptcy.
This section of our Privacy Notice describes your choices with respect to the personal information you provide and the marketing communications you may receive. In addition, some states may grant you additional rights as further described in the “Location-Specific Disclosures” section, below.
Opt Out of Communications. You may opt out of marketing-related emails by following the opt-out prompt in the email. To opt out of other forms of communications, please contact us using the contact information provided at the end of this Privacy Notice.
Consequences of Not Providing Personal Information. You are not required to provide all personal information identified in this Privacy Notice to use our Site or to interact with us offline, but certain functionality will not be available if you do not provide personal information. For example, if you do not provide personal information, we may not be able to respond to your request, perform a transaction with you, or provide you with marketing that we believe you would find valuable.
This section of our Privacy Notice describes how we and our business partners may collect and store information about you and your use of the Site through cookies and other tracking technologies.
What are Cookies? Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies set by the website are called “first party cookies”. Cookies set by parties other than the website are called “third party cookies”. Third party cookies enable third party features or functionality, such as advertising or website analytics, to be provided on or through the website. The parties that set these third party cookies can recognize your computer or device both when it visits the website in question and also when it visits certain other websites and/or mobile apps.
What Cookies and Other Tracking Technologies does Ada Hotel Use? We use several different kinds of cookies on this Site, including strictly necessary cookies, which are cookies that are necessary for the Site to function and cannot be switched off in our systems; performance cookies, which allow us to count visits and traffic sources so we can measure and improve the performance of our Site; and functional cookies, which enable the Site to provide enhanced functionality and personalization. In addition to our own cookies, we collaborate with various third-party service providers who also use cookies to help us optimize our website and understand more about the visitors to our website. For example, we may use analytics providers like Google Analytics to provide us with demographic information about our visitors and to help us analyze how people use our Site. To learn more about the cookies on our Site, click here.
Cookies are not the only way to track visitors to a website. We may use similar technologies from time to time, like web beacons (sometimes called “tracking pixels” or “clear gifs”). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Sites. These technologies often depend on cookies to function properly, and so disabling cookies may impair their functioning. In addition, if you sign up to receive our e-mails, we will also use cookies in conjunction with these emails, and when your browser downloads any graphic content in the e-mail, we will also place a cookie on your computer that will tell us if you come to our website at a later date.
Google Services. We use Google Analytics to help us gather statistical information about the visitors to our Site and to market our services. This information is collected via cookies and other identifiers that we and third parties place on our site. We and our third party partners may use this information to gain a better understanding of the users of our Site, and to improve our services. To understand how Google collects and processes data, including through the use of cookies and other technologies, please visit please visit https://policies.google.com/technologies/partner-sites. To opt out of the Google Analytics, we encourage you to check out Google Analytics' currently available opt-outs for the web.
How Do We Use Cookies? We and our third party partners may use cookies to gain a better understanding of the users of our Site, customize your Site experience, and to improve our services. We also use cookies to provide you with interest-based advertising, which shows interest-based ads to you on sites across the Internet. To support interest-based advertising, we and the companies we have contracted with may use anonymous information about your visits to our and other websites and applications. If you have provided us with other personal information as described in this Privacy Notice, we may associate that personal information with information gathered through cookies and other tracking technology to offer increased personalization and functionality. Third parties who place cookies and other tracking technology on our Site may also connect the information that they collect from these tools to other sources of information. To learn more about the use of cookies, pixels, or other technologies to deliver more relevant advertising, and to better understand how to manage your personal information, including access to and use by certain service providers, please visit http://www.aboutads.info/choices.
How Can You Disable Cookies and Other Tracking Technology? Depending on the type of browser and device that you use, you may have the ability to control the type of information that these tools use. To do this, follow the instructions in your browser settings. Many browsers accept cookies by default until you change your settings. For more information about cookies, including how to see what cookies have been set on your computer or mobile device and how to manage and delete them, visit www.allaboutcookies.org and www.youronlinechoices.com. Some Internet browsers also may be configured to send “Do Not Track” signals to the online services that you visit. We currently do not respond to “Do Not Track” or similar signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.
Third Party Sites and Services. The Site may contain links to other websites and services operated by third parties. These links are not an endorsement of, or representation that we are affiliated with, any third party. We do not control third party websites, applications or services, and we are not responsible for their actions. Other websites and services follow different rules regarding their collection, use and sharing of your personal information. We encourage you to read their privacy policies to learn more.
Security. The security of your personal information is important to us. We take a number of organizational, technical and physical measures that are designed to protect the personal information we collect. However, security risk is inherent in all internet and information technologies and we cannot guarantee the absolute security of your personal information.
International Data Use and Cross-Border Transfers. We are located in the United States and have affiliates and service providers in other countries, and your personal information may be collected, used and stored in the United States or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. However, we will handle your personal information in accordance with this Privacy Notice regardless of where your personal information is kept. Regarding transfers from the European Economic Area, Switzerland or United Kingdom to the United States, we rely on the derogations for transfers which are necessary to perform the transaction with you. Where required by law, you may request a copy of the suitable mechanisms we have in place by contacting us as detailed below. If you reside in other non-US jurisdictions, your use of the Site or provision of any personal information constitutes your consent for the transfer of such data to the United States for the purposes identified in this Privacy Notice. If you have questions about cross-border transfers, please contact us as detailed at the end of this Privacy Notice.
Verifying, Changing, and Deleting Your Information. You can contact us as detailed at the end of this Privacy Notice and ask us to change, update or fix your information in certain cases, particularly if it is inaccurate. You can also request that we erase or delete all or some of your personal information or otherwise object to, limit, or restrict the use of such information (if we have no legal right or legitimate business interest in retaining such information).
Children.
The Site is not intended for use by anyone under the age of 13, nor do we knowingly collect or solicit personal information from anyone under the age of 13. If you are under 13, you should not attempt to use the Site or send any information about yourself to us.
The following applies to individuals in the European Economic Area, Switzerland and United Kingdom.
Controller. Ada Hotel is the controller of your personal information covered by this Privacy Notice for purposes of European data protection legislation.
Legal bases for processing. We are required to inform you of the legal bases of our processing of your personal information, which are described in the table below. If you have questions about the legal basis of how we process your personal information, contact us using one of the methods detailed at the end of this Privacy Notice.
| Processing Purpose | Legal Basis |
| To provide the Site and communicate with you | You are subject to a contract with us and we need to use your personal information to provide services you have requested or take steps that you request prior to providing services. |
| To sell and issue gift cards | You are subject to a contract with us and we need to use your personal information to provide services you have requested or take steps that you request prior to providing services. |
To send you marketing communications.
For compliance, fraud prevention, and safety. | These processing activities constitute our legitimate interests. We consider and balance the potential impact on your rights before we process your personal information for our legitimate interests. We do not use your personal information for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). |
| For compliance with law. | Processing is necessary to comply with our legal obligations. |
| With your consent. | Where we specifically ask for your consent to process your personal information, such processing is based on your consent. Where we rely on your consent, you have the right to withdraw it anytime in the manner indicated on the Site. |
| To share your personal information as described in this Privacy Notice. | This sharing constitutes our legitimate interests, and in some cases may be necessary to comply with our legal obligations. |
Retention. We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.
Your Rights. European data protection laws give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
You may exercise your rights above by contacting us as detailed at the end of this Privacy Notice and specifying your request. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or response to your requests regarding your personal information, you may contact us as detailed at the end of this Privacy Notice or submit a complaint to the data protection regulator in your jurisdiction. You can find your data protection regulator here.
If you are a California resident, this section applies to you in addition to the rest of this Privacy Notice.
Personal Information We Collect. We collect your personal information when you interact with our Site or otherwise communicate with us. In the past 12 months, we have collected the following categories of personal information from consumers and have used that information for the following purposes:
Category of Personal Information Collected | Business Purpose of Collection | Sources of Personal Information |
| Identifiers, including real name, postal address, Internet Protocol address, email address, or other similar identifiers | To provide you with our services and send marketing communications | Directly from you when you provide it to us. We also collect unique personal identifiers such as IP address passively from you when you visit our Site |
| Commercial information, including services purchased | To provide you with our services | Directly from you when you provide it to us |
| Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual’s interaction with an interest Web site, application, or advertisement | To provide you more relevant content, track original Site visits, and optimize your Site experience | Passively when you visit our Site or receive or interact with our communications |
| Any inferences drawn from the information identified above to create a profile about an individual reflecting the individual’s behavior | To provide you more relevant content, track original Site visits, and optimize your Site experience
| Directly from you when you provide it to us and passively from you when you visit our Site |
We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible business purposes without providing you notice.
Retaining Your Information. We will only keep your personal information in an accessible form which can identify you for as long as we need to for the purposes for which it was collected. Because retention periods vary depending on the purpose for collection, we use certain categories and criteria to determine how long we keep personal information. Where your personal information is used for more than one purpose, we will retain your Information for the longer of those periods. Specifically, we retain personal information we collect about you in connection with customer matters for a period of seven years unless otherwise required by applicable law or there is another legitimate reason that requires us to keep it for longer. We retain personal information for marketing purposes for as long as you have not opted out of our marketing. If you ask us to no longer use your personal information for marketing purposes, we will need to retain certain of your details in our database to ensure that we do not accidentally send you marketing material.
Sharing Your Information. We do not sell your personal information, but may share your personal information with third parties for cross-context behavioral advertising purposes or disclose your personal information to third parties for a business purpose.
In the past 12 months, we have disclosed the following categories of personal information to certain third party subcontractors and service providers for a business purpose:
Category of Personal Information Disclosed | Category of Third Parties with Whom Information is Disclosed | Business or commercial purpose for disclosure |
| The following identifiers: real name, mailing address, email, phone number, and IP address | Service providers, including our email marketing provider and online reservation platform provider | To help us provide our Site and services and market our services to you. |
| Internet or other electronic network activity information, including browsing history, search history, and information regarding an individual’s interaction with an interest Web site, application, or advertisement | Service providers, including our email marketing provider, online reservation platform, data analytics providers, and internet service providers | To help us provide our Site and market our services to you. |
| Any inferences drawn from the information identified above to create a profile about an individual reflecting the individual’s behavior | Data analytics providers | To help us provide our Site and market our services to you. |
In the past 12 months, we have shared consumers’ IP address, and Internet or other electronic network activity information with advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks, consumer data resellers for cross-context behavioral advertising purposes. You can opt-out of the sale or sharing of your information as detailed in the “Exercising Your Rights” section, below.
Sensitive Personal Information and Personal Information of Children. We do not use or disclose sensitive personal information except as necessary to provide you with our products and services or prevent fraud. We have no actual knowledge that we sell or share personal information of consumers under 16 years of age.
Your Rights. California residents have certain rights regarding their personal information:
To exercise your right to opt-out of the sharing of your information, you must turn off third-party advertising trackers on any device used to access the Site. Please visit our Privacy Portal and follow the directions for updating your Cookie Preferences to turn off these trackers. To exercise any of your other rights detailed above, please submit a request by clicking here or contact us as detailed at the end of this Privacy Notice. Please describe your request with sufficient detail so we can properly respond to your request. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information. We may ask for additional information to verify your identity. The information you provide in your request and any follow up information we ask for from you will be used solely to verify your request. After receiving your request, we may need to contact you for further information and will notify you if your request has been granted or declined, or if an exception applies to your request. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child. We will not discriminate against you if you choose to exercise your rights.
Responding to Your Rights Request. We will try to respond to your request within 45 days. If we need more time, we will contact you with the reason we need more time and the extension period. We will deliver our written response by mail or electronically, in the same manner you contacted us. In response to your request to know, we will only disclose the information we have collected in the 12 months prior to our receipt of your request. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
If you have any questions or concerns about our privacy practices or information practices, please contact us as detailed at the end of this Privacy Notice.
We do not make sensitive data inferences under the law of your state, but if we do so in the future we will obtain your consent before doing so and we will provide you with more details about the purposes of processing and data retention periods at that time. We will only retain your information as long as it is reasonably necessary for the purposes for which it was processed. We do not sell your personal information to third parties or process your personal information for the purposes of profiling in furtherance of decisions that produce legal or similarly significant effects concerning consumers. However, we may process your personal information for targeting advertising and you can opt-out of this practice as detailed below.
The law of your state gives you certain rights regarding your personal information:
To exercise your right to opt-out of the sharing of your information, you must turn off third-party advertising trackers on any device used to access the Site. Please visit our Privacy Portal and follow the directions for updating your Cookie Preferences to turn off these trackers. To exercise any of your other rights detailed above, please contact us as described at the end of this Privacy Notice. As part of your request, please specify which right you are exercising and be prepared to provide your name and contact information.
After receiving your request, we will use the information you provided to authenticate your identity or your authority as an authorized agent. However, we may ask you to provide additional information if we cannot authenticate your identity or authority based on the information you have provided and the information in our records. Only you or an individual designated as your authorized agent to act on your behalf may make a request related to your personal information. You may also make a request on behalf of your minor child or an individual subject to guardianship, conservatorship, or other protective arrangement under your state law. We will not discriminate against you if you choose to exercise your rights.
We will try to respond to your request within 45 days and notify you if your request has been granted or declined, or if an exception applies to your request. If we need additional time, we will contact you with the reason and the extension period. We will deliver our written response by mail or electronically, at your option. Our response will also explain the reasons we cannot comply with any request, if applicable. We do not charge a fee to process or respond to your request unless your request is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate prior to completing your request.
You may have the right to appeal our refusal to take action on a rights request after receiving our decision by contacting us as detailed at the end of this Privacy Notice. We will try to inform you of our decision in writing within 45 days after receipt of your appeal, with a written explanation of our decision. If we need more time, we will contact you with the reason and the extension period. If your appeal is denied or if you have concerns about the results of an appeal, you may contact your state’s attorney general by clicking the appropriate link below.
Nevada law gives Nevada consumers the right to request that a company not sell their personal information for monetary consideration to certain other parties. We do not sell your personal information for monetary consideration; however, this right still applies. If you are a Nevada consumer and wish to exercise this right, please submit your request by contacting us as detailed at the end of this Privacy Notice.
We reserve the right to modify this Privacy Notice at any time. If we make changes to this Privacy Notice, we will post them on the Site and indicate the effective date of the change. If we make material changes to this Privacy Notice we will notify you by email or through the Site.
Ada Hotel
Attn: Marketing Department
200 Monroe Ave. NW
Grand Rapids, MI 49503
United States of America
Email: marketing@ahchospitality.com
This Privacy Notice was last updated April 12, 2024.
We are committed to individual privacy rights and providing the highest level of customer service.
To exercise your right to opt-out of the sharing of your information, you must turn off third-party advertising trackers on any device used to access the Site. Please visit our Privacy Portal and follow the directions for updating your Cookie Preferences to turn off these trackers.
To exercise your other rights under California law, please email the following information to marketing@ahchospitalilty.com, or by calling us at (616) 803-8595. Please describe your request with sufficient detail so we can properly respond to your request. We will promptly respond to your request.
You are not required to provide all of the information listed below, but we may not be able to respond to your request if we cannot verify your identity or authority. We will only use the information you provide to verify your identity or authority and to respond to your request.
Please indicate if you are exercising a right yourself or if you are acting as an authorized agent on behalf of another:
Preferred Method of Contact:
Rights You Are Exercising (include all that apply):
We may contact you to request additional information or to verify your identity or authority. We will notify you if your request has been granted or declined, or if an exception applies to your request.
If you need assistance or have questions regarding your individual rights request, please email us at INSERT@ahchospitality.com or by call us at (616) 803-8595. For more on our general privacy practices, please review our Privacy Notice above.